Be the first to notify your readers about news and updates.

Deliver desktop notifications from your WordPress site faster than you can say "Mac OS X Push Notifications."



Monitor engagement, as it happens. How many eligible visitors accepted or declined notifications? How many subscribers do you have? How many notifications drove traffic?

Pay as you grow

Pay for what you need, when you need it, so increased engagement never interrupts service. No subscribers? No fee. Tightening your belt? Don’t click push, don’t pay PushUp.

Easy as WordPress

…from inside WordPress! Setup is as easy as installing a plugin. Delivering notifications? As simple as clicking publish. Manage it all from a settings page right within WordPress.


Notifications Pushed

TechCrunch, 9to5Mac, Edelman Digital, ChatChow TV, GigaOM

Why PushUp?

Made for WordPress

Instantly deliver breaking news to your audience – and deliver eyeballs to your carefully crafted website.

Improve mindshare by being the first to deliver breaking news. Improve revenue by driving readers back to your site. Keep eyeballs out of ad-stripping feedreaders and third party aggregrators that mix you in with competitors. PushUp is 100% whitelabeled: your brand, linked directly to your content.

Made for WordPress

When we say PushUp feels like it should have shipped with WordPress, we aren’t kidding around.

Designed, tested, and engineered by 10up, a digital agency with more than 25 core WordPress contributors on staff, including 2 core committers – in short, we help make WordPress. You won’t find gaudy ads or attention stealing buttons; in fact, we think you’ll forget that PushUp wasn’t part of WordPress.

Check push to send

PushUp adds a “Send push notification” checkbox right above your publish button.

Respect your readers – and wallet – by pushing your best content. When you’re ready to deliver a story, just check the box, and publish. PushUp even protects against impatient writer syndrome – no matter how many times you mash that publish button, the same notification will never be sent twice.

Built and tested for scale

Built by an enterprise software team, tested by big publishers.

PushUp has been vetted by and approved for VIP, and is already running like a champ on sites like, the world’s most popular Apple news blog. In our first few months, we delivered over 7 million notifications, including more than 400,000 notifications in a single day – you might say we’ve been vetted.

Push notifications built for scale

We leverage technology built right into the browser and operating system, beginning with Safari on OS X Mavericks.

There’s no special software to install, not even an app. Your readers simply accept a notification request – that only shows up the first time they visit – and they will start receiving notifications. Even when their browser is closed.

Pay as you grow No plan required!

Explore what you might expect to pay for a month of service using our interactive calculator. Your first month includes unlimited notifications with our modest setup fee.

Casual Blogger Small Business Publisher Enterprise Publisher

15 Subscribers

5 Posts

FREE this month

Sign Up

Don’t push, don’t pay. We’ll bill you monthly for the pushes you’ve sent, no minimum plan required. Get started with up to 100 notifications delivered per month for just a one-time fee of $14.99.

Month's notifications
Less than 100
100 - 1,000
1,000 - 5,000
5,000 - 10,000
10,000 - 50,000
Month's notifications
50,000 - 100,000
100,000 - 250,000
250,000 - 500,000
500,000 - 1,000,000
> 1,000,000
$99.99 + 10¢ for each additional block of 5,000
Sign Up

PushUp charges monthly fees based on actual use rate during that month. There are no contracts, no fixed monthly payments - you only pay for what you choose to use.

Initial registration, which may include a modest one-time fee, includes unlimited use for the first 30 days after sign up, and up to 100 unique push notifications per month for the lifetime of the service. Supplemental use is billed after the end of each month according to the following unique notification tiers: 100-1,000 ($1.99); 1,000-5,000 ($4.99); 5,000-10,000 ($7.99); 10,000-50,000 ($15.99); 50,000-100,000 ($24.99); 100,000-250,000 ($49.99); 250,000-500,000 ($69.99); 500,000-1,000,000 ($99.99); 1,000,000+ ($99.99 plus 10¢ per additional block of 5,000). A unique push notification is a notification delivered to a single subscriber. 10up reserves the right to adjust the rates at any time with 30 days notice.

10up reserves the right to cancel accounts inactive for more than 365 days, and will provide at least 30 days of notice. Monthly fees will be charged automatically to the credit card on file within 30 days of the end of any period (month). 10up reserves the right to cancel any account that fails multiple attempts at payment. Notification requests are delivered immediately (within minutes) to all third party providers (i.e. Apple); 10up is not responsible for any service delays resulting from third party services including Apple's Push Notification Service.